Welcome to my new business: CathieGraphy a London Lifestyle Photographer and Vinyl Decal Maker. This post is a little bit of a ramble / explanation of the name CathieGraphy and why I have an apostrophe in the logo design. I came up with the CathieGraphy name because firstly my nickname is Cath and secondly ‘graphy’ is a suffix which defines itself as:
‘graphy:
a combining form denoting a process or form of drawing, writing, representing, recording, describing, etc., or an art or scienceconcerned with such a process: biography; choreography; geography; orthography; photography
- dictionary.com
Combine the two together and make Cath have rhyming end to ‘graphy’ and you get CathieGraphy. So now you know why I’m called CathieGraphy in my business. I’m a London based professional who does photography, works with typography when creating illustrations for my sticky art otherwise known as vinyl decals.
I’m facinated by quite a few different things and one of those is words. Why do I bring this up? Well I’m mildly dyslexic which means that I have to be very careful about how I write and what I write. Quite often I make mistakes and this blog is going to prove that, however I aim to do my best to keep improving my writing. So I’m stating that I’m a mildly dyslexic london photographer!
I’ve been checking up on the branding I’m doing and I’m happy with the design, however I wanted to make sure that I was using the apostrophe correctly (thank goodness for spell check, I nearly spelled that wrong!). According to the book Eats, Shoots and Leaves: The Zero Tolerance Approach to Punctuation
1. It indicates the omission of letters – which is true as the Cathie part of Cathie Graphy is to be swapped out to make a real word, i.e. photography, videography, typography etc. This is why my branding logo represents as Cathie’graphy but when written in this blog and for search terms it will be Cathie Graphy / cathie graphy.
2. It determines a possessive – in a way I’m being possessive over the fact that this is my stamp on the way I do visual creative arts, your getting a brand of service that is unique to each artist, this one happens to be mine. So I’m being possessive in a plural way of all the graphic fields that I perform in: photography, videography, in a small way a typography, recently into orthography (by courtesy of being a blogger) and creating a new ‘graphy’ of being a designographer .. I can do neologisms too. ;)
So I’ve now bamboozled you with lots of words I’ve been learning from my daily word emails. As well as the fact I’m too much of a brain at times and think to much! This is all thanks to many years of academia .. even though I’ll protest that I’m not really that academic .. because I judge myself on the scale of other academics! I’m just well educated in my chosen fields and my education has taught me one very valuable lesson: how to learn!
So there we have it, I’m sure I’m going to get comments in the future about this post arguing about my interpretations of the UK English gramatical language but hey, I’ve done my research and I think I’m right. It’s my brand and I’m sticking to it ;)
By the way do check out the book, Lynne Truss has a truly stinging wit when she writes and explains grammar :D
- Cathie a London Photographer
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